Norma Precision has long been a household name in Europe and Africa for hunters who demand superbly premium ammunition for taking big- and dangerous-game animals. Having traveled to Poland last fall for a wild boar, red deer and roe deer hunt (full story to come), I can say from experience that Norma ammo is regarded like gold shillings by serious riflemen overseas.
Finally, the Swedish ammunition manufacturer is ready for a full-fledged splash in the United States with the recent launch of Norma-USA.
Here’s what gun writer Richard Mann has to say about his experience with Norma: “I’ve used Norma ammunition off and on all my life—when I could get it. Now, with the establishment of Norma-USA, the getting-it problem has been solved. Norma cartridge brass is some of the best in the world. And their bullets, like the legendary Oryx and the brand-new Kalahari, are big-game busters, offering double-diameter expansion and plenty-deep penetration.”
And it stands to reason that Norma’s reputation extends beyond loaded ammunition; their ammo components are respected, too.
“Among experienced hand loaders, Norma brass is the gold standard. Solid. Consistent. Precise. Dependable,” said North American Hunter Guns Columnist Ron Spomer. “Turns out their loaded ammo and bullets are in the same league. I’ve used it with the Oryx bullet to make several one-shot kills on Namibian oryx (gemsbuck), the bullet’s namesake, plus blue wildebeest, pronghorns and whitetails. This fall, I plan on taking a Norma Oryx load to visit a moose in B.C. I don’t think the moose is going to like it.”
Like Mann said, Norma loaded ammo and components haven’t always been easy to get in America. The purpose of Norma-USA is to increase availability and visibility of existing Norma products in the United States through a host of new dealers (including online retailers).
Additionally, their new American PH line of loaded ammo “is designed and engineered specifically for the demands of the American sportsman.” In other words, you’ll find familiar whitetail and North American big-game calibers in the line that will make you realize Norma isn’t only for African safaris. American hunters might also find comfort in opening a box of Norma that has a whitetail or elk on the face, rather than a cape buffalo or oryx.
It will definitely be interesting to see how popular culture among American sportsmen will accept a product that, albeit top-shelf, isn’t “born in the U.S.A.” But don’t be a bit surprised when Norma American PH shows up in your deer camp this fall; heck, you might be the one packing it.
I met with Ron Petty from Norma at the 2012 SHOT Show. Watch the video below to see what he had to say about Norma-USA:
USA – (Ammoland.com)- Norma, the Swedish manufacturer of superior hunting and target ammunition launched Norma USA in the US market earlier in 2012.
Norma USA will be exhibiting at the 2012 National Rifle Association Meetings and Exhibits in St. Louis, Missouri on April 13 through 14 at booth 205 and revealing several new lines of components and ammunition.
The new lines of performance ammunition and precision made components are shipping from the new Norma USA warehouse and distribution facility to major US retailers.
Norma USA’s commitment to the US hunting and target shooting market is being supported by an extensive advertising campaign in the National Rifle Association publication “American Hunter,” “Safari,” “Bugle,” “Handloader,” and “Rifle” magazines, and the launch of a new Norma USA website featuring products, support, a ballistics calculator and dealer locator.
The new website also features a ballistics testing video and the latest loading data. For more information, visit www.norma-usa.com .
For retailers interested in carrying the Norma USA line directly, please contact firstname.lastname@example.org or visit Norma USA at the 2012 NRA Show at booth 205.